Inspiration from an unlikely place this morning: a teenager who decided that enough was enough, and developed a line of bras for young developing girls that are not hypersexualized and inappropriate. I was touched both by this girl’s passion and drive, and by the messages embedded in the marketing.
Yellowberry espouses six ‘mantras’ that are printed on its hangtags, and which were written years ago following the tragic death at age 5 of Megan’s youngest sister Caroline, who fell from moving float during a parade.
Those mantras, written by Caroline’s godparents as a tribute to the little girl’s bright spirit, encourage people to celebrate their youth in a loving and natural way… and not feel so rushed. ‘Water the flowers everyday’. ‘Watch quietly and observe’. ‘Find a hug when you need one’. ‘Go barefoot’. And finally, ‘Campfires are rare; eat as many marshmallows as you can’.
Megan has taken those truths and applied them to Yellowberry‘s business plan and its broader purpose of supporting young girls.
I love that we are living in an age when crowdsourcing is making it possible for young girls to do things that are so positive for healthy body image. In a time when the world seems bent on making girls grow up faster and faster, and when the beauty and wholeness of the human body is being undermined by marketing messages at every turn, this kind of thing is inspiring.
Check out the full article here: http://www.lingerietalk.com/2014/04/08/lingerie-news/yellowberry-meet-the-teen-titan-who-is-taking-on-the-youth-bra-industry.html